Media Makers are individuals who have managed the production of a media product–book, video, a website or mobile device; in paper or digital–and usually have been involved in the marketing and sales.  Most of the time these products are for resale.

There seems to be no shortage of product reviews, but what about the work that went into creating and marketing the product?  More often than not there is a story waiting to be told. Who created or owns the content? What did you learn during the production process? What were your marketing successes?  What would you do differently next time?

Anyone in or considering a media project can learn from these stories.  Look for their story in the Media Makers topic index.

2011 Profiles

Stephen Prosapio
Prosapio.com
Stephen Prosapio is a graduate of DePaul University in Chicago and has completed two novels: the award-winning Dream War, released in July of 2010 and Ghosts of Rosewood Asylum, scheduled for publication June 2011. When he isn’t writing Stephen works as an executive recruiter and resides in Oceanside, California. He is currently crafting a sequel to Ghosts of Rosewood Asylum that chronicles the Xavier Paranormal Investigators next case. Read his interview.

2010 Profiles

Christina Ricci
Golf Survival Guide
Christina is a marketing executive who took up golf when she turned thirty. Five years later she was a 5 handicap amateur with a unique perspective and a passion to help other women win. Her vision is to create a strong brand that will cross traditional channels in golf as well as other sports genres. Her instructional insights are approachable and motivating for women of all ages. Empowering women in the sports genre has yet to be tackled in a hip cool-style fashion with books and DVDs. Read her interview.

Chris Woods
Mind-Flip
Chris Woods’ Symbian phone app credits include Ofoto (Kodak) and TextQuick. In addition to being a former Symbian Certified trainer, he has contributed to a variety of Nokia white papers and to the book Developing Series 60 Applications. Chris has worked with several of high profile mobile phone companies including, Nokia, Siemens, and Symbian.  Read the interview.

John Zulli
JohnZulli.com
From PGA players contending for a trophy to patients with chronic pain searching for relief, John Zulli’s practical approach to peak personal performance has worked magic in thousands of lives. He is the Founding Director of the International Institute of Hypnosis and has been a hypnotherapy instructor since 1992. In 2004 he published his first book, The Mind Rules. Read the interview.

Roger Wong
Dream N Act Company Limited
Roger is CEO of this Hong Kong-based manufacture of innovative golf apparel, training aids, and accessories for the golf industry.  He a graduate of the University of Kitakyushu (Japan) and an avid golfer. Read the interview.

Mark Smillie
Stonehenge Productions
Mark Smillie entered the world of media development through the doors of financial services progressing through a series of roles, from equity research to designing databases to perform complex investment analysis.  A serial entrepreneur, Smillie has founded localmo.com, zinsum.com, TodsCircus.com and a variety of other web service companies including a boutique ad agency: SpotOn Marketing Communications.  His credits include a number of  iPhone Apps and he maintains a blog at mfsmillie.com.  Read the interviews: Part 1 & Part 2

Tom McCarthy
The Ben Hogan Collection
McCarthy has more than 30 years experience in the human services profession and holds a masters degree in behavior analysis.  Most notably, he minored in film studies at Florida State University (while majoring in psychology).  In 2005 McCarthy established MeTee’s Champions LLC, the publisher of The Ben Hogan Collection where he manages planning, finance, production, marketing and sales of the Collection and related media and accessory products.  Read the interview.