Many of today’s marketing tools are essentially free. So what are the challenges?
Typically the challenges are finding the time or developing the experience necessary for successful online eBook retailing and marketing. Best practices are evolving rapidly and that’s where we come in.
For those that prefer self-sufficiency, we coach them through the learning curve. For those that prefer full support, we serve as their eBook agency by managing projects and their account.
The information here is most applicable to an author that is self-publishing. If you are the publisher of several titles it may make more sense for you to learn and develop these skills internally rather than outsource. This is especially true when it comes to eBook distribution. If that is the case we should discuss training and consulting.
Examples
(Not all of these will be relevant for every project.)
- Establishing accounts with distribution channels like Amazon’s Kindle Direct Publishing (KDP) and Barnes & Nobles’ Pubit!.
- Development of metadata.
- Development of a pricing strategy.
- Consultation on the use of digital rights management (DRM).
- Integration—technology and content design—with existing website or establishing an author website if one does not exist.
- Development assistance with supplemental formats such as audio books, print books, video and PDF.
- Writing and distributing press releases.
- Establishing an online monitoring program.
- Development of a media and book review strategy, i.e. identify key blogs, media outlets and endorsement opportunities.
- Identify business development and marketing partnerships.
- Social media setup and coaching (Linkedin, Twitter, Facebook, etc.).
- Development and execution of an email marketing strategy.
- Search engine optimization (SEO) as it relates to developing and using metadata, press releases, social media and your website.
- Presentation/speaker coaching.
“All that crap your parents told you about the work ethic IS TRUE! David will show you that if you follow through on his advice, and are willing to work at it, YOU WILL SELL YOUR WORK.” –Thornton Sully, Editor-in-Chief, A Word with You Press
