- Apple announces 25 million iPads sold in the past 14 months.
- Pew Research Center reports that eReader ownership doubles in six months and that the “adoption rate of e-readers surges ahead of tablet computers”.
- The Third Annual eBook Survey of Publishers by Aptara Corp. pointed out that:
“More and more corporations are recognizing that eBooks offer a convenient, device-agnostic format for providing information to customers, prospects, employees, and shareholders, particularly via mobile devices.”
The proliferation of e-reading devices like the Kindle, iPad and smartphones—together with online media stores like Amazon and Barnes & Noble—have created opportunities for organizations to write or re-purpose their content for new audiences.
What kind of content? Articles, white papers, reports, case studies, newsletters, training materials and marketing documents.
Yes, so why are corporate publishers producing eBooks? To satisfy customer demand.
Corporate publishing today is more than websites and PDF documents.
Savvy businesses now publish in eReader formats as a marketing strategy, to generate revenue, and to satisfy increased customer demand.
Marketing, revenue and customer service: 
Ars Technica generated $15,000 in revenue in 24 hours. Hubspot and McKinsey Global Institute offer free PDFs but charge for eBook editions in Kindle store.
Customer Service:
Sellbox Is Your eBook Agency: we create corporate eBooks and offer training & support.
We are experts in assisting businesses, associations and non-profits with re-purposing internally developed content into eBook products: articles, white papers, reports, case studies, newsletters, training materials and marketing documents. (Click to read ASGCA media release.)
Or are you interested in developing the skills internally? We also train organizations how to design, convert and market eBooks. Contact us today to learn more.
Relevant Blog Post
Catering to Preferred e-Reading Formats Can Expand Your Business
