This is a guest post by Cathy S. Lewis. Cathy is president of CS Lewis & Co. Publicists, a boutique publicity firm that’s been turning authors into newsmakers and generating book sales since 1994. You have a great idea for a book. Everyone has been urging you for years to write it. Your concept is [...]
This is a guest post by D’vorah Lansky. D’vorah recently finished her 11th book and joins us today to share one of the tips from 21 Ways to Launch a Successful Virtual Book Tour. I’d like to thank David for graciously hosting me, as a guest blogger, in celebration of the launch of my [...]
Who is Kobo? is often the reaction I get from clients when I suggest they distribute their eBooks through Kobo. I then explain that: Kobo is one of the largest eBook reading device manufactures and eBook sellers in Canada, a serious rival to Amazon in that country Kobo is owned by the “Amazon of Japan”, [...]
My friend Kelly, co-directory of Publishers and Writers of Las Vegas, attended the 2013 ASCAP Expo two weeks ago in Los Angeles and shared important metrics gleaned from three days listening to music executives describe the music acts they’ll consider signing: In a world already filled with music, the acts that get their attention have [...]
Orchestrating a book bomb to launch or promote an eBook can be a great marketing strategy for authors. If you are not familiar with the term, a book bomb is when a group of people purchase a specific book, on a specific day, from Amazon (although there is no technical reason why it couldn’t be [...]
How do you provide a friend, associate or an eBook reviewer a free copy of your eBook?—short of emailing them the file that is. It’s a common question and many authors are surprised when they learn they need to buy their own Kindle eBooks. Not so with Apple; it’s one of the few publisher-friendly merchandising [...]
Why eBook Prices Are Dropping and 3 Lessons for Pricing Self-Published Books
If you are publishing one book, or have only a handful of books, how do you know what price to charge? You have no or little hard data about how readers might respond to your writing. You certainly know what you’d like to earn—an objective often guided by the royalties paid by the online stores. [...]