If the market share of Symbian’s Smartphone operating system is nearly three times as large as Apple’s (as of 2010, Q1), why aren’t more developers creating apps? More importantly, are businesses missing an important market? Contrary to popular believe—at least in the United States—Symbian has by far the largest installed base of Smartphones running its [...]
Roger Wong is CEO of Dream N Act Company Limited, a golf product manufacturing company based in Hong Kong. I wanted to talk with Roger because of his early use of the Apple iTunes App Store to support his Drivemate Pro golf training aid. Given Roger’s location and the crowded market for golf training aids he was looking [...]
(Part two from our interview with Mark Smillie) Said another way, can you build an audience for your product before you release it? In my interview with Mark Smillie he raised the notion of releasing some type of app before the final movie is completed. Given the low development costs relative to the marketing exposure [...]
(Part one from our interview with Mark Smillie) What if you are not a Hollywood film distributor and you want to get your film—a training video, how-to guide, preview, entertainment trailers, etc.—into the Apple iTunes store? You release it as an App instead. At least that’s what Mark Smillie of Stonehenge Productions thought you could [...]
iPhone Apps Not Immune to Advances in Technology
One reason Apple’s iPhone/Touch/iPad environment is so popular with developers (and users) is its homogeneity—create one app and it runs on all devices. That’s about to change. Multitasking, the ability to run more than one program at a time, will only work on their 3rd generation hardware. Perhaps more importantly, this summer’s (2010) release of [...]