This is a quick reference summary of what you need to know about ISBN numbers when it comes to eBooks. There are resource links at the bottom of this article. Five basics: 1. A print book ISBN cannot be reused for the eBook. 2. One unique ISBN per type of book. A type is Kindle, [...]
Businesses continue to embrace content marketing to replace or at least supplement traditional advertising. In fact businesses consider quality more important than quantity and cost. That’s good news for writers, editors and other creative services providers who may currently be working in traditional publishing or journalism. In this recent survey from Brandpoint it was interesting [...]
Pursuing the latest issue of The Red Bulletin [print] magazine is a study in content marketing from one of the masters of this emerging discipline. The magazine is one of several media types from Red Bull Media House, the foundation set up by Red Bull to pursue it’s brand publishing strategy. Here are four immediate [...]
One of the most widely read writers for The San Diego Daily Transcript/San Diego Source is personal technology columnist Phil Baker. Phil is a bit of a local legend as a product development guru, author and more recently was part of the team that created Barnes & Noble’s first eReader, the Nook. The Best of [...]
This past Saturday I had the privilage of presenting to the Publishers and Writers of San Diego on the topic of eBook publishing. The title was ebooks and eReading: The Changing World of Publishing and I covered subjects such as: The state of the eBook publishing market in 2012 Key trends eBook/eReading resources Case studies [...]
I recently returned from a two week vacation in Europe where just about everything seems smaller than it is in America—cars, roads, bathtubs, and stores too. The one “super” store we went into would have filled half a Target in the U.S. Perhaps the European shop owners are onto something because today Best Buy announced [...]
First the good news: iBooks Author is free It is relatively easy to use Anyone can upload their completed book to the Apple iBookstore The not-so-good news: The completed title can only be viewed on an iPad The only way to charge for it is to sell it through the iBookstore You need a Mac [...]
Heather Hummel is a “photonovelist” who blends her love for photography with her award-winning career as an author. Her published works include two novels, two non-fiction titles and essays which have garnered her numerous awards including a 2009 Mature Media Awards, Merit Award and a 2009 New York Book Festival, Honorable Mention. David Wogahn: Heather, [...]
When media products—books, records, movies—were expensive to produce and distribute, it was a safe bet that sales volume was a predictor of quality, and therefore worthy of purchase or attention because so many other people had paid “good money” for it. Price was never considered a factor in determining a best seller. But what happens [...]
An Example of Retailers Moving Faster Than Publishers to Serve Readers
Grand Central Publishing, a unit of Hachette Book Group announced it will release Stephen Colbert’s children’s book “I Am a Pole (And So Can You!)”. Regular viewers of the Colbert Report might recall the hilarious interview Colbert did with Maurice Sendak several weeks ago when he previewed his idea for a children’s book. (Sendak’s reaction? [...]