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First the good news: iBooks Author is free It is relatively easy to use Anyone can upload their completed book to the Apple iBookstore The not-so-good news: The completed title can only be viewed on an iPad The only way to charge for it is to sell it through the iBookstore You need a Mac [...]
Heather Hummel is a “photonovelist” who blends her love for photography with her award-winning career as an author. Her published works include two novels, two non-fiction titles and essays which have garnered her numerous awards including a 2009 Mature Media Awards, Merit Award and a 2009 New York Book Festival, Honorable Mention. David Wogahn: Heather, [...]
When media products—books, records, movies—were expensive to produce and distribute, it was a safe bet that sales volume was a predictor of quality, and therefore worthy of purchase or attention because so many other people had paid “good money” for it. Price was never considered a factor in determining a best seller. But what happens [...]
The Wall Street Journal ran a story in early December called “How I Became a Best-Selling Author…” It prominently featured Darcie Chan who reluctantly self-published her novel The Mill River Recluse. Despite her sales success Chan was still interested in finding a major publisher. Why? One reason she cited was her desire to have her book [...]
What do you think of Kindle Select? is the question I’ve heard several times over the past two weeks. When the market for eBooks is dominated by one company, and that company offers special promotions and cash, you need to pay attention. Here’s how it works: the publisher appoints Amazon the only store where someone [...]
If the goal of your white paper is to spread a message, then you want to get that message in as many places as possible. Why then limit your white paper’s distribution to your website? Or make it available in only a PDF format? Regardless of whether or not you want to call a white [...]
My friend Andrea Glass of WritersWay asked me to guest lecture at her book writing class at California State University San Marcos. She is taking her students through a six week class on writing an eBook. I lectured about the overall state of eBooks and eBook publishing, touched on corporate eBook publishing, and covered the [...]
Last week 1,100 visitors from more than 100 countries attended the 63rd World Newspaper Congress and 18th World Editors Forum hosted by the World Association of Newspapers and News Publishers (WAN-IFRA) in Vienna. Considering the enormous challenges and transformations taking place with newspapers I thought it would be instructive to follow several of the presenters [...]
A couple weeks ago Aparta, a large digital media services company, released their 3rd Annual eBook Survey of Publishers. The report was based on interviews with nearly 1400 respondents and filled with a number of charts and tables. As I prepared for a corporate eBook presentation last week I was struck by what I noticed [...]
An Example of Retailers Moving Faster Than Publishers to Serve Readers
Grand Central Publishing, a unit of Hachette Book Group announced it will release Stephen Colbert’s children’s book “I Am a Pole (And So Can You!)”. Regular viewers of the Colbert Report might recall the hilarious interview Colbert did with Maurice Sendak several weeks ago when he previewed his idea for a children’s book. (Sendak’s reaction? [...]