An Example of Retailers Moving Faster Than Publishers to Serve Readers

Grand Central Publishing, a unit of Hachette Book Group announced it will release Stephen Colbert’s children’s book “I Am a Pole (And So Can You!)”. Regular viewers of the Colbert Report might recall the hilarious interview Colbert did with Maurice Sendak several weeks ago when he previewed his idea for a children’s book. (Sendak’s reaction? “The sad thing is I like it.”)

As much as publishers like to complain about Amazon I found it interesting that the retailer was taking orders while the publisher didn’t have any information whatsoever.

When you announce a book be ready to take orders.

(Image from Colbert’s publisher’s website the day of book release)

(store images from B&N and Amazon)