Apple iBooks Author: A self-publishing tool for authors of children’s books and art books?

First the good news:

  • iBooks Author is free
  • It is relatively easy to use
  • Anyone can upload their completed book to the Apple iBookstore

 The not-so-good news:

  • The completed title can only be viewed on an iPad
  • The only way to charge for it is to sell it through the iBookstore
  • You need a Mac running OS X Lion to author your title

iBook Author screen showThe program and tools is targeted at the K-12 educational market where Apple already has a strong presence. The question is whether the schools have the money to buy iPads and whether $15 per textbook per student per year is a business model that will work. Publishers are calling it ‘pilot pricing’ while Apple says otherwise.

Right now it isn’t clear whether this is a viable publishing option for non-educational publishers of books that rely on illustrations, photographs and other media elements. You already have a small market so limiting it to iPads (even though there are millions) slices it even finer. But I think it could serve as a great low-cost proof of concept or prototyping tool. Assuming you have a Mac to author it. 

One big benefit they added was the ability to upload your iBook title(s) into the iBookstore yourself. That’s not something a non-iBook author can do today, they must go through an aggregator.

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