I just finished watching the Duke Blue Devils “upset” Butler and it reminded me of that period of time immediately following a major championship event when everyone wants to buy commemorative merchandise. That’s called a “hot market” and the schools and their licensing partners are adept at maximizing those sales.
The key is to have everything ready–product designs, fulfillment, marketing, etc.–to leverage this limited-time window of opportunity.
Do you have “hot market” opportunties in your business?
Would you be prepared if something you were doing broke through the noise?
(Better yet, what if you planned your own “hot market” event?)
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