Publishing an eBook Series: Design and SEO Considerations

Publishing an eBook Series: Design and SEO Considerations

Publishing a book series is a popular strategy these days and few would question the value of using SEO techniques to help readers find them. The challenge in my experience has more to do with the planning required and having enough “product” to make the effort pay off. I don’t yet have enough data to […]

Comparing CreateSpace to IngramSpark: 5 Production Considerations

Comparing CreateSpace to IngramSpark: 5 Production Considerations

CreateSpace may dominate the market for POD (print-on-demand) titles from indie publishers, but they don’t offer hardback printing and color printing for large books is expensive. Authors of books with those requirements often turn to IngramSpark, the new indie-focused cousin of Ingram’s Lightning Source (LSI) launched in 2013. (Lightning Source has been re-positioned for medium […]

The ISBN is Free for Canadian Publishers-An Essential How-to Guide if You Are Based in Canada

The ISBN is Free for Canadian Publishers-An Essential How-to Guide if You Are Based in Canada

Unlike in the U.S., Canadian publishers—you need to have an address in Canada—can get their ISBNs free from their central agency. That’s a hard pill to swallow for us U.S. residents because we’re told that we need to shell out $125 for just 1 number unless we are willing to buy them in bulk, an […]

Using Amazon Badges for Book Marketing and Building Your Author Platform

Using Amazon Badges for Book Marketing and Building Your Author Platform

If you spend any time reading Amazon book reviews you’ll notice that some have small labels like “Vine Voice” or “Top 10 Reviewer.” The last time I counted there were 17 different Amazon Badges. Some of these you can get or request, but most are earned. What does this mean to you? You can find […]

The Essential Guide to Running a Goodreads Giveaway

The Essential Guide to Running a Goodreads Giveaway

Goodreads Giveaways are a low-cost way to promote your book and solicit book reviews. And since every new book needs reviews, and a Goodreads Giveaway is free, it pays to make early and regular use of this important promotional tool (btw, this is for print books only, no eBooks allowed). In this brief guide I’ll […]

IngramSpark vs. CreateSpace: When Color Printing and Hardcover Editions Are Important

IngramSpark vs. CreateSpace: When Color Printing and Hardcover Editions Are Important

CreateSpace as a POD option for indie publishers is a great solution except when you need a color interior or hardcover edition. Color printing is usually cost prohibitive and CreateSpace just doesn’t offer a hardcover printing option. If this is you then a good solution to consider is IngramSpark, an author-friendly self-service option from book […]