Content Publishing for Businesses
Creating custom content—articles, blogs, newsletters, case studies, white papers—can be expensive. That is why it is important to find opportunities reuse your content in new and creative ways. But it is not just about repackaging, it is also about getting your content in front of new audiences.
Today’s corporate content marketers have new outlets for reaching prospects. By publishing your information in print or eBook form it can be placed in online information stores like Amazon.com and shared with social reading communities.
Click here to learn more. (Or click a tab for other topics.)
Publishers and Authors
The barriers to publishing have never been lower as the entire value chain between author and reader is being reinvented. The Internet and modern eBook technology allows anyone to publish essentially for free.
The catch? A command of technology and a willingness to invest the time to learn the tools and marketing methods necessary to succeed in a rapidly changing environment. Is this part of your skill set, or would it make more sense to outsource part or all of the publishing process?
Publishing and Non-Profit Organizations
Not-for-profit organizations have a special duty to their contributors, members and beneficiaries. They must manage resources efficiently and ensure their organization’s information is distributed as broadly as possible.
Modern publishing tools such as print-on-demand and eBooks make this possible. Equally important are the marketing tools you can use once your information has been published. Social networks (Twitter, Facebook), social reading communities (Scribd, Goodreads), and of course the online information stores themselves (Amazon, B&N) help new audiences discover your information by expanding awareness beyond traditional channels.
Consulting | Business Development
What digital media and online marketing strategy is best for your organization? The answer to this question depends on a number of factors including the type of customer you support, your internal skills, budgets, timing and marketing history. Your competitive position within your industry may also be a factor.
We bring a rare combination of technical experience, practiced knowledge, and business acumen to our engagements. We have worked in a number of industries which helps us ask the right questions to get to the ideal solution.
Recent Posts
Follow Us
